Welcome new member 👏 

Please join us in welcoming our latest member, UC San Diego, to the AR Alliance!

The unique collaboration between UC San Diego’s Swartz Center for Computational Neuroscience and the Arthur C. Clarke Center for Human Imagination has given rise to an interdisciplinary team of neuroscientists, computer scientists and artists working together to pose problems in new ways and advance scientific methods and knowledge with full STEAM ahead.  Their combined methods leverage recent advances in lightweight biometric sensors, virtual reality, eye tracking, EEG, as well as state-of-the-art immersive Virtual Reality.  Their lab (located at the Supercomputer Center for Neuroscience, UCSD) has a wide variety of neuroscientists.  The lab is also renowned for the use of the MoBI lab, a research space dedicated to virtual reality experiments.

AWE USA 2025 is just 6 weeks away!

Join us for happy hour 🍺 (please RSVP)

Join the AR Alliance for our member happy hour during AWE. Enjoy drinks and food on us and come mingle with your fellow members!

Date and time: Wednesday, June 11th, 6 - 8PM

Location: Risü, 207 E Seaside Way Suite A, Long Beach, CA 90802 (right next to the Long Beach Convention Center)

Q&A: Are we allowed to bring non-member guests? Yes, we welcome professional guests from our industry (please ask them to RSVP as well).

Please RSVP before June 10th.

Don’t miss out on your membership benefit - showcase your solution at our networking lounge

The AR Alliance will have a networking lounge at the Expo at AWE USA 2025. We will have a large, free-standing space, measuring 20 feet x 20 feet (about 6 meters x 6 meters).

The Expo will run for 3 days, from June 10th to 12th. As a member, your company or organization is invited to use our space to showcase or display your product, solution, or prototype. This is a good opportunity for members to share their work with other members and the AWE attendees.

There is still space available! If you are interested, please let us know as soon as possible by emailing [email protected] 

To encourage participation, free 3-day all-access AWE passes will be made available to those doing showcases or displays at our networking lounge. Note that the deadline to sign up for free AWE passes through the AR Alliance is May 21st. Sign up here.

Panel discussion on the Nexus Stage

The AR Alliance will host a panel discussion on the Nexus Stage at the AWE Expo on Tuesday, June 11th at 4:15PM.

Please come to our panel discussion and show your support. The topic will be AR Alliance with Insights for Mass Market Adoption of AR Products. More details will be posted here.

Another opportunity to receive a free AWE pass

We also have free 3-day all-access AWE passes for those who sign up to be Expo volunteers. 

Q&A: Exactly what would I be required to do as a volunteer? During your shift, you would be expected to attend to our networking lounge with at least one other volunteer. Expo attendees will stop by to ask questions about the alliance. Fellow alliance members will also stop by to chat and use the space. The networking lounge will serve as a comfortable and welcoming home base for our members.

See here for details and to sign up.  Note that the deadline to sign up for free AWE passes through the AR Alliance is May 21st.

Resources page and members-only content

Our website’s new Resources page, containing members-only content, is now live. To access our members-only content, you’ll need to be signed into your member portal. Haven’t activated your member portal account yet? You can sign up here.

📢 Do you have a presentation, white paper, or article that you would like to add to our Resources page as members-only content? If yes, please email [email protected] Your contribution would be greatly appreciated!

Board member updates

2025 has been an active year for us so far. Our alliance is looking to grow our membership and increase engagement. To that end, the following Board members have graciously agreed to share their expertise by taking on some key responsibilities (thank you!):

• Edgar Auslander, Senior Director, Strategic Partnerships, Meta

  • Edgar will lead us in membership development

• Bernard Kress, Director, Optical Engineering - AR hardware, Google

  • Bernard will mentor and guide our technical working groups

• Said Bakadir, Vice President, XR Business/Product, Qualcomm

  • Said will lead us in marketing and membership benefits

Help us grow! If you know a company or organization that could benefit from joining our alliance, please let us know. We encourage all AR-related companies and organizations to join. Some related areas of interest include eye-tracking, haptics, edge/on-device AI, and human-machine interface (HMI).

A bit of housekeeping…

For your organization’s reference, please see the AR Alliance’s updated Bylaws. Also, we now have a Code of Conduct that all members should follow.

Help us stay connected and gain followers on LinkedIn

If you haven’t done so already, please follow the AR Alliance on LinkedIn.

To boost our engagement on LinkedIn, feel free to add your Board or Working Group position to our page, as several members have already done. We can use all the help we can get to increase our presence on social 🙏 

This newsletter is here to help YOU communicate with others and stay connected

Please don’t hesitate to use this monthly newsletter as a way to do your comms and outreach to our community. We are here to support you.

Whether it’s a working group’s announcement for an upcoming presentation, a success milestone of your organization, your attendance at an upcoming conference, or the launch of your new product, don’t hesitate to leverage this newsletter as a way to share your news and events with your fellow members. Just email me ([email protected]) with your announcement, and I’ll add it to the upcoming edition.

Stay informed!
The AR Alliance