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- June News and Updates
June News and Updates

Welcome new member👏
Please join us in welcoming our latest member, Sony, to the AR Alliance!
About Sony: The Sony Group Corporation is a multinational conglomerate with diverse businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (imaging and sensing), Sony Entertainment (including Sony Pictures and Sony Music Group), Sony Interactive Entertainment (video games), Sony Financial Group, and others.
AWE USA 2025 debriefing
Our Board members’ panel discussion on the Nexus Stage was a huge hit! Exceeded capacity!



What Does It Take to Achieve Mass Market Adoption of AR products? is now on YouTube:
Our networking lounge
Many thanks again to our volunteers for helping us create a welcoming space for our members to enjoy for demos, presentations and meetings.
And a special shout-out to Optofidelity, UC San Diego, Maradin, and the University of Rochester for making our engaging programming a reality. 🙌







New blog posts
Check out the following member update:
Remember to sign up for your member portal account
Haven’t activated your member portal account yet? You can sign up here.
Help us grow!
If you know a company or organization that could benefit from joining our alliance, please let us know. We encourage all AR-related companies and organizations to join. Some related areas of interest include eye-tracking, haptics, edge/on-device AI, and human-machine interface (HMI).Help us stay connected and gain followers on LinkedIn
If you haven’t done so already, please follow the AR Alliance on LinkedIn.
To boost our engagement on LinkedIn, feel free to add your Board or Working Group position to our page, as several members have already done. We can use all the help we can get to increase our presence on social 🙏
Stay informed!
The AR Alliance
Building Augmented Reality Together
