Welcome new member👏 

Please join us in welcoming our latest member, Magic Leap, to the AR Alliance!

About Magic Leap: Magic Leap is a leader in transparent optics technology and highly-precise, scalable optics manufacturing designed for high-fidelity AR experiences. Magic Leap is recognized for a number of innovations including an unmatched AR optics stack and developing ultra-lightweight eyepieces. As an early pioneer of the AR industry, over the past fourteen years, Magic Leap has made groundbreaking advancements in the areas of text legibility, color fidelity, and rich visuals while continually expanding the field of view to create engaging, immersive AR experiences.

Welcome new Safety Standards Working Group Chair 🙌

We are delighted to share that Giulia Cuccato of EssilorLuxottica has joined us as the new Chair of the Safety Standards Working Group! Giulia has over a decade of experience with Luxottica in Quality Assurance & Regulatory Affairs. She has also been an indispensable member of our Safety Standards Working Group.

AWE USA 2025 is 2 weeks away! 

Members’ showcases at our networking lounge

Several members will be showcasing their interesting work at our networking lounge at the Expo at AWE USA 2025 💡

Below is the schedule. Come and show your support and learn a thing or two!

Tuesday, June 10th, 11AM
Optofidelity
Description: Performance Testing for AR/MR/VR Glasses with OptoFidelity's BUDDY. Head-mounted AR and VR displays can cause motion sickness to some extent. Motion sickness causes bad user experience and can cause headaches and nausea. AR and VR motion sickness is caused by inadequate head tracking performance, which many manufacturers are struggling to improve. This presentation will include a demonstration of OptoFidelity’s BUDDY, an end-to-end performance testing system for AR/VR/MR glasses. With BUDDY, you can test the components and assemblies that affect tracking and temporal characteristics. BUDDY supports you with precise data in identifying the software and hardware issues for poor head-tracking performance.

Tuesday, June 10th, 12PM + 1PM
UC San Diego
Description: UCSD: HoloStroke, UCSD: VRContour

Tuesday, June 10th, 2PM
Maradin
Description: Laser-beam scanning (LBS) is more than a display - insights on LBS for XR applications. This presentation will discuss the fundamentals of LBS, the differences of LBS with respect to standard displays and its uniqueness. There will also be a showcase of Maradin's new XR LBS platform.

Tuesday, June 10th, 3PM
Optofidelity
Description: Performance Testing for AR/MR/VR Glasses with OptoFidelity's BUDDY.

Wednesday, June 11th, 11AM
Optofidelity
Description: Performance Testing for AR/MR/VR Glasses with OptoFidelity's BUDDY.

Wednesday, June 11th, 12PM + 1PM
UC San Diego
Description: UCSD Student Demos

Wednesday, June 11th, 2PM
University of Rochester
Description: Wheelchair AR Accessibility Project and the AR/VR Training Program at the University of Rochester.

Wednesday, June 11th, 3PM + 4PM
UC San Diego
Description: UCSD Student Demos

Join us for happy hour 🍺 (please RSVP)

Join the AR Alliance for our member happy hour during AWE. Enjoy drinks and food on us and come mingle with your fellow members!

Date and time: Wednesday, June 11th, 6 - 8PM

Location: Risü, 207 E Seaside Way Suite A, Long Beach, CA 90802 (right next to the Long Beach Convention Center)

Please RSVP before June 10th (but the sooner the better, so that we make sure there will be enough food and drinks for everyone)

Panel discussion on the Nexus Stage

The AR Alliance will host a panel discussion on the Nexus Stage at the AWE Expo on Tuesday, June 10th at 4:15 PM.

Please come to our panel discussion and show your support for our esteemed panelists:

Bharath Rajagopalan, Director of Strategic Marketing, STMicroelectronics
Edgar Auslander, Senior Director, Strategic Partnerships, Meta
Said Bakadir, VP, Product Management XR, Qualcomm
Bernard Kress, Director, Google AR, Google

The topic will be: What Does It Take to Achieve Mass Market Adoption of AR products?

New members-only content

Interested in lasers? We have added Brilliance’s new whitepaper, Small and Scalable RGB Laser Engine for Augmented Reality, to the Resources page on our website. You can read the whitepaper on Brilliance’s website. Or, to access it on our members-only content page, you’ll need to be signed into your member portal. Haven’t activated your member portal account yet? You can sign up here.

New blog posts

Check out these two interesting blog posts:

Help us grow!

If you know a company or organization that could benefit from joining our alliance, please let us know. We encourage all AR-related companies and organizations to join. Some related areas of interest include eye-tracking, haptics, edge/on-device AI, and human-machine interface (HMI).Help us stay connected and gain followers on LinkedIn

If you haven’t done so already, please follow the AR Alliance on LinkedIn.

To boost our engagement on LinkedIn, feel free to add your Board or Working Group position to our page, as several members have already done. We can use all the help we can get to increase our presence on social 🙏 

Stay informed!
The AR Alliance